Dan Blatch


Why I do what I do

When I was studying Occupational Therapy I saw many patients who had suffered from serious illnesses or injuries.

One patient I will never forget. He had been involved in a motorbike accident and, amongst other injuries, had suffered third degree burns. He was a young Doctor, with his whole life ahead of him, soon to be married, and aside from my initial reaction of sadness and sympathy, I remember thinking that the financial cost will cripple his (and his family's) future as much as his physical injuries.

It was at that point that I became interested in risk and this notion of 'transferring it'. I decided to pursue a career in insurance and have been passionate about it since. I have a strong view on the importance of a reliable cash flow, and secure asset protection.  

Whilst I've been lucky to date not to have any of my own family suffer from serious illness or injury, I have witnessed the experiences of several friends' accidents or premature deaths - and their financial hardship as a result of their misfortunes.

These experiences motivate and compel me to educate more people about the importance of transferring the financial burden of life's unpredictable risks.

A few things about me


I am lucky to have my own young family with my wonderful wife Sarah and gorgeous little son, Ted.

We are very fortunate to live near a beautiful Sydney beach and enjoy an active outdoor lifestyle with our rather energetic dog, Colin, who keeps us very fit!  Family is incredibly important to me. As one of 5 children scattered around the globe I cherish the limited time I get to spend with my siblings.

I love organising get-togethers and entertaining friends at home, or in a park, or at a pub, or the beach…or anywhere I can get my loved ones together.  And not just my loved ones.  I have always really enjoyed bringing people together.  

I was extremely proud in 2012 to win a Guinness World Record as the founder of "Blatchy's Blues" - the NSW State of Origin rugby league support group, best known for wearing silly blue wigs and t-shirts to the games.  I founded the group in 1999. That year there were 25 of us and over the years it has grown to be the largest supporters group in Australia - with 18,000 people donning the blue wigs in 2014.  Although  we only held the GWR for a year, it was great to know I held the record for something as crazy as "the most people in one stadium wearing a wig".  

I firmly believe we are better as a community than as individuals.  Deep down we all want to feel accepted, connected and "belong" to something bigger than just ourselves.  That's why I love to meet new people, share new experiences and constantly explore opportunities to have an impact in my community - particularly with younger people. 

As a specialist risk insurance adviser I'm an expert in providing advice to individuals and business owners on matters of cash flow and asset protection. Throughout my 12 years in Life Insurance I have provided personal advice, developed market leading products, assisted small to medium enterprises with their risk management needs and, most importantly, managed claims.

I am extremely proud to be able to say that I have managed more than $6M AUD in claims for my clients over the past 12 years. Having worked at large insurers - QBE Group and AXA Australia - my clients now reap significant benefit from my in-house knowledge and broad range of experience in risk analysis. My industry insight provides my clients with peace of mind, knowing their protection needs are managed by a specialist.


  • Asset and cash flow protection
  • Business succession and key man insurance
  • Group insurance
  • Corporate superannuation 
  • Employee benefits


  • Bachelor of Applied Science (Occupational Therapy) 
  • Diploma of Financial Services (Financial Planning)
  • Member of the Association of Financial Advisers 
  • Member of the Australian Institute of Company Directors

Connect with Dan Blatch on LinkedIn >>

Identity McIntyre Pty Ltd and its specialist financial advisers Angus Dockrill, Scott Douglas, Dan Blatch, Lisette Walsh, Matthew Bull, Glen James and Martyn Carroll are authorised representatives of Apogee Financial Planning Limited, Australian Financial Services Licensee Registered Office at: 105 - 153 Miller Street North Sydney NSW 2060. These representatives are trading as IMFG.

Lending Corp Pty Ltd and Matt Clayton are authorised credit representatives of Loan Market Pty Ltd, Australian Credit Licence 390222 Registered Office at: Level 26,111 Eagle Street, Brisbane QLD 4000. These representatives are trading as IMFG Mortgages

A www.KOOK.com.au website